Consumer Behavior & Demographics
Books:
All the books listed below are shelved on the Main Floor.
- Books from New Strategist Publications
The most recent titles include American Women: Who They Are & How They Live, Best Customers: Demographics & Consumer Demand, and American Incomes:
Demographics of Who Has Money.
- Demographics USA: County Edition. REF HF 5415.3 D46
- International Marketing Data & Statistics. REF HA 42. I56
- Lifestyle Market Analyst. REF HF 5415.3 .U6 L54
- Sourcebook of Zip Code Demographics. REF HA 203 .S66 2003
- Statistical Abstract of the United States. The most recent edition is kept at the Reference Desk.
Databases for articles:
A search for "consumer behavior" (without the ""s) in the databases below retrieved thousands of articles from
journals and magazines, book chapters, and other materials. You'll need to establish a PIN to access databases from off-campus.
Help for Ebsco databases
Websites:
- Bureau of the Census: The mother lode of demographics: income, housing,
age, ethnicity, marital status, etc. with many search options.
- Bureau of Labor Statistics: The sections on spending & time use,
inflation & prices, and international data should be especially useful.
- American Consumer Satisfaction Index: ACSI tracks
satisfaction with 43
industries across 10 industry sectors. The raw scores are interesting, but use the quarterly
commentaries for
the analysis that expalains and assesses what's happening.
- City-Data: Copious statistics, with graphs and charts,
on U.S. cities:
photos, real estate, crime, demographics, schools, etc.
- Connecticut Market Data: Sections include industry clusters, town profiles, and research data
(much of it from the U.S. census) , provided by the CT Dept.
of Economic & Community Development.
- Consumer Behavior: The Psychology of Marketing:
An introduction to conducting consumer research, key concepts, methods, and more.
- Consumer Psychology Resources: A short list of links to other web resources, from
psychology.org.
Susan Clerc
Reference Librarian
